Hiring takes time
Finding the perfect VP of marketing or your VP of sales takes time. Often we see hiring times of over 9 - 12 months.
Hiring is expensive
Top business talents who can move the needle to help you become a category leader can be expensiv.
300k - 500k$ total costs like missed business opportunities, salary and the time spent hiring a talent.
Hiring is risky
There's a 50% of risk that you've hired the wrong leaders. And reesearch shows, that VP of sales or VP Marketing tenures in growth companies are declining.
Your GTM strategy can't wait for
your VP of sales or VP of marketing
to join.
The on-demand GTM Mission Team, who'll help you to internationalize and scale.
Bridge your hiring time with us.
Knowing who to hire starts before designing a job description. We help you assess the go-to-market positioning, understand the job profile and design the alignment process to ensure a smooth transition of your new hire with your product, sales, and marketing teams.
We give you an edge
De-risking your go-to-market is a key success factor for growth. We help you to build your ICP, the best fitting account-based marketing & sales approach and build efficient operations to find, nurture and close your B2B customers.
We build for you
Bridging your go-to-market (GTM) hiring time with growth leaders, a proven GTM framework, and a handover process.
SERVICES
Running a GTM plan on a global level for the first time can be frightening.
We assess and provide high-impact action points to make your GTM plan a success. From positioning to account-based sales and marketing, cross-team alignment, tools and processes.
Go-to-market Assessment
Carefully vetted and experienced Go-to-market leaders will be embedded in your team for 3 - 12 months. Helping you to move the needle faster and build resources, strategies and tactics alongside your team.
Working with 100+ startups we experienced first-hand the growth pains and will help you to avoid some by connecting marketing and sales expertise.
Go-to-market Mission Team
A GTM strategy is all about having clarity on 3 fundamental questions: Where to play? How to play? How to win?
We help you build your tailored framework to fuel your growth strategy in a tailored workshop with your leadership team.
Go-to-market Strategy Design
As a technology-driven founder, you know everything about tech. But how do you know if a sales or marketing executive is a perfect fit for your team, understands her domain and has the necessary market experience to run your GTM strategy?
We help you to build the job requirements, coach you in the hiring process and assess your final 3 candidates.
Go-to-market Hirings
WALK THE TALK with Entrepreneurs
GTM MISSION TEAM
PAULO
Managing Partner
MICHAEL
Brand Strategist
PEDRO
Sales Executive
Eric
Growth Hacker
MADDY
Sales Executive
Seasoned GTM experts, holistic GTM framework and extensive years of global market expertise.
APPROACH
You're probably
wondering...
FAQ
About the Go-to-market platform.
ABOUT
The Go-to-market platform was initiated in 2023 by entrepreneurs who partnered closely with 100+ startups and scale-ups and were frustrated about the common and repeatable mistakes in many Go-to-market initiatives.
The main growth hurdles we identified were a lack of focus (where to play), a lack of coordination between sales, marketing and customer success (how to play), and a lack of orchestration of all activities (how to win).
Our ambition is to help avoid some growth mistakes that we have experienced, de-risking GTM with experts and our own framework.
That's our contribution to the global category leaders with Swiss/European roots.
Strength that speaks for itself
BENEFITS
We are flexibel to jump on your GTM mission as fractional CMO, CGO, CRevOps or CSO, while you're hiring your perfect match.
Availability
We focus on growth driven output, frameworks and tools and not on consulting powerpoint strategies.
Efficiency
We enable and train your team to make sure all know-how remains in your company, when our mission has finished.
Trust
Get
in Touch
We work embedded in your leadership team and ensure all go-to-market knowledge and expertise remain in your company. This insight approach allows your new executive to be productive from day 1 instead of 3-6 months after start.